iiFocus Starts
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A collaborative online campaign designed with Kiera Morris and Aude Grosset.
Exploring the effects of overstimulating media on children’s developing attention.
Aimed at parents, the project raises awareness of how constant digital input can impact focus and behaviour.
The visual identity centres around expressive, blob-like forms, used to reflect overstimulation.
By giving each form a character, the campaign creates a more relatable way to communicate its message.
Exploring the effects of overstimulating media on children’s developing attention.
Aimed at parents, the project raises awareness of how constant digital input can impact focus and behaviour.
The visual identity centres around expressive, blob-like forms, used to reflect overstimulation.
By giving each form a character, the campaign creates a more relatable way to communicate its message.
Elements designed in After Effects, Photoshop, Illustrator and Figma.